6/20/2023 0 Comments Shu uemura eye brow pencil![]() ![]() The entire eye market, which includes both eyelashes and brows, was estimated at $14.52 billion in 2018, the company reports. The global false eyelashes market size was valued at $1.1 billion in 2018, according to market research firm Grand View Research and is expected to reach $1.6 billion by 2025. But culturally, it was when modern celebrities such as Paris Hilton and Jennifer Lopez were seen wearing false lashes regularly that the public took notice, and the industry grew in the mass market (Lopez famously wore a pair made of red fox fur by Shu Uemura to the 2001 Oscars). ![]() There was Cher in the ’70s, Madonna in the ’80s, and the supermodels in the Nineties, who repopularized bold, voluminous lashes. Then came Fifties glamour with icons like Marilyn Monroe, followed by the 1960s with more playful looks worn by fashion figures like Twiggy. In the U.S., Hollywood has influenced eyelash trends since the days of silent film starlets. It was in Asia, predominantly in Japan during the Aughts, that eyelash extensions first boomed. “It’s a tool, a technology that transforms the experience for consumers and empowers the expert lash artist to do what he or she is best at, to give stylistic guidance, advice, prep and finish off.” The arm-like part of the machine that applies each lash is light in weight. “The way the technology works, it’s extremely safe because the lash is very, very light, therefore we don’t need force to manipulate the lash,” Sanchez said. The robotic element is quick and precise, he said, while the computer vision is able to work on a microscopic level, and AI is used to adapt to the varying types of human faces and eyelashes. The benefit, he said, is a much faster service, cutting down what can be a two-and half-hour endeavor to 20 minutes. Customers close their eyes as the machine applies the lash extensions, while a certified technician is present. The service is “exactly like a manual extension,” Sanchez said. The company, which is three years in the making, has developed technology and machinery using computer vision, artificial intelligence and robotics to reinvent the business of eyelashes. Luum, founded by Nathan Harding and Kurt Amundson in Oakland, Calif., is looking to innovate the category in the service industry. It’s not a very sophisticated service today.” “There are 34,000 lash services in the U.S., growing about 30 percent a year,” said Philippe Sanchez, CEO of Luum. ![]() Costs vary tremendously depending on the salon but start around $150 for a basic full set. Salons offer eyelash perms, where a relaxer is used to manipulate and curl natural eyelashes, as well as eyelash extensions, where either mink fur (the hair is brushed off the animal) or faux hairs - typically made of a plastic fiber called polybutylene terephthalate - are manually glued onto existing eyelashes by licensed cosmetologists. These days, it’s not just about products but treatments, too. patent for false eyelashes, placing pieces of fabric with hairs onto lash lines with an adhesive - a technique that’s similar to the lash strips used today. By 1911, a Canadian woman named Anna Taylor reportedly received a U.S. ![]() The business of lengthening and thickening eyelashes dates back to at least the 19th century in France, where a procedure involving sewing human hairs onto eyelids developed in Paris. She saw a gap in the market, as someone who regularly used false lashes herself, and developed a magnet mechanism that worked well and offered a variety of lash styles including a “full glam look.”Įyelash trends, as with all beauty norms, vary across cultures and have changed from decade to decade. Along with being direct-to-consumer, Glamnetic is found at Ulta and Amazon and plans to expand into other retailers this year.īefore launching her brand, “magnetic lashes had gone viral for a moment and then went crashing down,” said McFerran, adding that the execution was poor, and as a result, the trend fizzled away. It’s projected to grow into a nine-figure business in 2021, said McFerran, who has grown her team to 70. Launched in August 2019, Glamnetic’s revenue doubled month-over-month and reached $50 million in total sales last year. Meanwhile, Ann McFerran, founder and chief executive officer of Glamnetic, has become a major player with her magnetic eyelashes and eyeliners, which allow for false lashes to be applied in seconds (with both vegan and mink products, starting at $29.99 for a pair). Jenna Lyons, for example, the designer turned lash entrepreneur who launched Loveseen last year, has introduced a $34 bespoke tool that looks like tweezers crossed with the curvature of a mascara wand, to make application easier for consumers. Innovation in the category has been centered on enhancing the application process of false lashes. ![]()
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